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The New Era of Living Typography The idea that typography has always been more than a container of words, but rather a strong design element that speaks in one or another tone, conveys the identity and evokes emotion. Yet the year 2025 does not see typography being fixed. Thanks to the emergence of artificial intelligence, we are also reaching a reactive typography – where fonts will be able to change on the fly based on their surroundings, how the user interacts, and other factors. Consider a scenario in which you open a web page that changes font weight as you scroll at different rates or where you read an application in which the spacing of the letters adjusts to become easier to read based on the surrounding brightness. This is also no longer a design experiment- it is rapidly morphing into a mainstream design practice. What is known as this new frontier presents challenges and opportunities to the designer and marketer. It brings up the issue of accessibility, creativity, branding...

A New Chapter in Apple’s Design Playbook Apple invests in a design breakthrough on a time-based basis that is felt across the creative and the art of technology. Whether it was skeuomorphism during the early days of iOS or flat design with low viscosity, the decisions made by Apple have never ceased to establish the new paradigm of interface design and recognition. Apple presented a daring new design language called the Liquid Glass, a system that makes the transparency, depth, and fluidity come together as one dynamic framework that feels alive in its movement in 2025. More than just an aesthetic upgrade, Liquid Glass is shaping how users interact with apps, how developers think about usability, and how agencies approach mobile app design. What Is Liquid Glass? Liquid Glass is not a feature at all; it is an ecosystem of visual hints. It presents reactive transparency, light-adjustable reflective surfaces, and layers of depth behind interactivity that provide interaction with a form of...

  Introduction: A Shift in How We Think About Websites Websites have, over the past decades, been created, coded, deployed, and then managed using cumbersome backend content management systems (CMS). Marketing groups would even be waiting in line to update developer time to change a headline, replace an image, or push out campaign copy. This developed bottlenecks that hampered the pace of marketing. However, in the year 202,5, instantly editable websites are on the rise to become a new paradigm. At the forefront of this battle is Fram, er which has recently released on-page editing capabilities, giving marketers the ability to edit content in real time without having to get deep into the code or skip through cumbersome dashboards. This change has enormous ramifications only for the agencies and brands. It changes not only the tools marketers use but also how agencies deliver website design services and long-term website management services. From Static CMS to Live Editing: A Revolu...

Why the Old Banner Ad Model is Dying For over 20 years, the advertising industry was run by the statically used banner advertisements. According to them, it was cost-effective, could be generated quickly, and could scale up websites. However, when audiences grew smarter about ads and mobile-first browsing replaced the use of desktops, the ever-present banner ad stopped being magic. The standard display ads have crashed down in the click-through rate to distressingly low rates of less than 0.1% and users have mastered to scroll past them automatically. In this context, brands that stick to the old format run the risk of being invisible. This move to experience-driven digital advertising is not a whimsical creative fad, but a required move. The new focus of brands is to immerse, engage, and make someone feel like they are part of it rather than delivering a message. The Rise of Interactive and Immersive Formats The most effective campaign today is not a storytelling just a story, which a...