UX Mistakes That Are Costing You Leads—and How to Fix Them Without a Redesign
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UX can either make or break your site conversion to leads. Though many companies believe there is nothing left for them to do but begin a complete redesign as a solution to poor UX, there are many high impact results where a total do-over is unnecessary. And, if your business already has strong visual foundations, or good content structure, you can make data-driven UX optimizations that save your investment–and enhance performance. We’ll see the most common UX mistakes that cost businesses good leads in this blog, and a smart way of fixing them. Whether you're working with a professional team offering website design services or managing updates in-house, these techniques will help you improve UX without overhauling your entire digital presence. Mistake #1: Poor Visual Hierarchy That Confuses the User And one of the most widespread UX issues is a lack of visual hierarchy. If your users do not know where to look first, or if important things such as “Contact Us” or “Get a Quote” have...