The Freelance Revolution and Distributed Teams
Technological innovation has radically transformed the way creative work is organized and carried out. The classic model of designers physically located in offices has been replaced by distributed teams working together from across time zones and continents. Cloud-based software allows for smooth collaboration independent of geography, and video conferencing platforms allow for real-time creative conversation that used to necessitate face-to-face meetings. For customers, the global talent pool provides unprecedented exposure to dedicated expertise. Instead of being confined to neighborhood choices, companies can put together teams with exactly the talents their projects need, no matter where those experts just so happen to be based. Top graphic design projects more and more include specialists from disparate locations bringing their specific knowledge to end-to-end solutions. The need to sustain unified brand identity and communications norms among dispersed groups has fueled demand fo...