The Fold Is Dead: How Scrolling Habits Changed Website Layouts

 Introduction: The Death of the Fold Myth

For some time, web designers were told to put essential content higher up, like in newspaper design and the first websites. However, by 2025, that rule will not be the case. Now, because of mobile-first design, infinite feeds, and app-like interfaces, accessing digital content has changed for many users. These days, people want to trend and often find joy in scrolling when what they see is interesting and laid out smoothly.

Since businesses are changing, UX has also evolved. The best graphic design company knows that designing scroll-heavy pages isn’t just about aesthetics—it's about intent, hierarchy, and user behavior. Leading graphic design firms in Bangalore are now rethinking layouts to suit a post-fold world, where vertical storytelling and content immersion are the norm.

Where Did the Fold Come From?

According to history, the “fold” originally referred to the top part of a broadsheet that was shown in newspapers before you open them. In the 1990s, this design idea moved to web design as users did not like to scroll, and screens had a fixed size. The result? Designers and marketers have forced these web elements into the top part of every page for the past few years.

Today, works differently than it used to. Today, lots of people know how to scroll on social media apps without even thinking about it. There is no single presentation of content anymore, but it is informed by an engaging storyline. Designers can do without folding, since it’s not essential for a successful mobile website.

Scrolling Is Natural in 2025

Since most people use their phones or tablets for the Internet, scrolling is now a natural habit for them. According to UX studies in 2024 and 2025, individuals are more likely to scroll if specific conditions are met.

The structure of the site feels natural to the visitors.

You can notice that the information is presented in a way that suits your needs.

There are items on the screen that provoke users to take certain actions.

The best graphic design company embraces scroll-based experiences because they offer greater freedom for storytelling, interactivity, and micro-conversions along the journey. If this isn’t clear already, the way people scroll has turned into a design clue, not an obstacle.

Why Modern Users Don’t Mind Scrolling

There have been many changes in behavior that have led to the end of the fold.

Because social media apps like Instagram or X use an endless scroll feed, users have come to expect new news and posts at all times.

Because people now access the web using many different kinds of devices, “above the fold” no longer means the same as it did before.

New methods like animation and parallax make the scroll now a vital part of the website.

Graphic design firms in Bangalore often conduct A/B tests to find the optimal scroll depth that maintains user attention without causing fatigue. Site owners of SaaS and editorial media find this even more important.

Design Principles for Scroll-Heavy Pages

How can we make websites that are easy to scroll and still turn visitors into buyers? I am going to outline the key ideas excellent designers follow.

1. Suitable images and videos

Clarity and joy should be the result of every user’s interaction with a scroll. Place headlines, dividers, and thematic pictures where users can view them and remain interested as they continue reading.

2. Progressive Disclosure

Hide some of your material from your audience. Share details step by step to avoid overloading your players and make the story fun. By adding lazy-load images and scroll-based commands, expandable cards help make the website flow smoothly.

3. Microinteractions

Useful to keep in mind are animated icons, hover states, or scrolling actions that make letters or drawings appear. They encourage people to be more active and interact more with the information.

4. Sticky Elements

Where there is a lot of scrolling, menus and social links are commonly fixed in the viewport. The website makes it possible for users to reply to messages or make a call without leaving the page they are on.

The best graphic design company knows how to balance visual storytelling with interaction design, ensuring that scrolling doesn't lead to cognitive overload.

What Content Works Below the Fold?

The focus in 2025 is on the order of the content, no longer on what can be seen above the fold. This describes the usual way content is stacked on websites with a lot of scrolling:

The very beginning of the page should include the logo, quick navigation, and a short version of the company’s values.

Midway down the page, share demonstrations of the product, testimonials, evidence of what others think, and key points about its features.

At the bottom are the pricing page, a frequently asked questions section, other clickable buttons, and contact or sign-up forms.

Graphic design firms in Bangalore often reverse-engineer successful B2C and B2B landing pages to understand how scroll depth affects conversion points. They find that people always scroll for the news they want.

Case Study: Long-Scroll Landing Pages That Work

Stripe, Notion, and Apple are among the brands that use scroll-driven design, together with large fonts and lots of visuals. Websites by universities are meant to encourage people to explore rather than make an instant decision.

The developer documentation by Stripe breaks technical details into distinct sections using scroll. Notion shows how a product can be used from working alone to joining teams and then using it in a company.

People who design games realize how important it is to spark our anticipation and create visually consistent patterns.

Mobile-First Design Means Scroll-First

Designers used to focus on the limits of the screen. They concentrate on flow or streams instead. For mobile apps, vertical navigation is the main way to go. The tabs, slides, and FAQs perform better when placed inside the scrolling sections than when put too high upper on the page.

The best graphic design company doesn’t just build responsive pages—they build adaptive scroll experiences. They fit perfectly on all types of devices and also ensure scrolling is fast, the right space is left for thumbs on touchscreens, and gestures are easy.

SEO and Scroll Depth: Does It Help or Hurt?

People often think that if content is far from the top, it will be overlooked by users as well as search engines. Leading search engines, including Google, now mainly rely on content relevance, the organization of information, and important data such as the bounce rate and time spent on a website.

Clear content that appears anywhere on a page is still read by Google and considered. In actuality, more scrolling on a page tends to produce better results.

More people are spending time shopping on the internet.

It takes less effort to get the information required.

Higher engagement can be seen by looking at (scroll-based heatmaps), since users look at the pages thoroughly.

Graphic design firms in Bangalore frequently collaborate with SEO experts to design scroll-friendly structures that serve both users and search engines. Plan: to use accordion content sections, anchor links, and headings to make your information simple to read.

Performance Considerations in Scroll-Based Layouts

Any website with multiple pages should still perform at high speed. Because images are lazy-loaded, JavaScript modules are used, and fonts are delivered in the best way, pages of all lengths stay quick. Also:

Instead of making icons and illustrations with PNGs, use SVGs instead.

Reduce the number of third-party scripts that appear below the original screen part.

Ensure that assets that are displayed after the first scroll are already on the page to make things feel smoother.

The best graphic design company incorporates technical audits into their design process to avoid UX pitfalls like scroll jank or delayed interactivity.

Accessibility: Scrolling Without Friction

People do not always use scrolling in the same manner. People with disabilities should be considered when making a web page accessible.

Keyboard navigation

Screen readers

Issues caused by the lack of motor skills in scrolling

Know that all scroll-based animations have to be optional, or they can be skipped. Provide useful information about interactive elements on the page to assistive technology by using ARIA and semantic HTML.

Graphic design firms in Bangalore have begun integrating accessibility testing tools directly into their Figma and Framer workflows to design for inclusivity from the outset.

Conclusion: The Fold is Evolving, Not Extinct

Even though newspapers have changed, the fold is still part of them. Now, it is a new beginning, not the end of it all. A good web page is successful because of how easy it is to explore the rest of its content, not just the part at the top. Scroll-based design continues to be popular, which helps websites become more engaging and focused on people’s needs.

Working with the best graphic design company ensures your site evolves with user habits. Now, because scroll-centric UX design is the new way, you can’t avoid it while creating any website, big or small. And the top graphic design firms in Bangalore are leading this scroll revolution, one seamless experience at a time.

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