Digiworq

  The Expensive Education Most Business Owners Go Through First There is a pattern that repeats itself with remarkable consistency among small and medium business owners in Bangalore who have been trying to make digital marketing work for their business. It typically begins with optimism — a website gets built, a social media page gets set up, perhaps a modest advertising budget gets allocated. Early results are underwhelming but explainable. The website needs more traffic. The ads need time to optimise. The social media page needs more followers before it starts generating leads. Months pass. Money continues to flow out. The results remain thin. A new agency is tried, or a freelancer recommended by a friend, or a different platform is experimented with. Each change brings a brief flicker of hope followed by a return to the same frustrating plateau. Eventually, a conclusion forms — either that digital marketing does not work for this type of business, or that the business simply ha...