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Video with a Conscience: Why Sustainability in Production Matters More Than Ever

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In the modern day of a fast pace digital world, when content is king and competition is cut throat, video is a very valuable asset for businesses to get attention, talk about their brand values and connect with the consumers. The more video is demanded, the more environmental impact video production has. Today, many companies and agencies are starting to realize what some of them will find to be good ethics—good business. The future of video production is defined by green clients and cost saving efficiencies in the corporate world. The Carbon Cost of Creativity Large scale productions, like traditional video shoots, require travel, electricity, need to transport heavy gear, use of single use set materials, and catering waste. A single big budget production is enough to emit thousands of metric tons of CO₂, according to a TIME Magazine investigation. For industries under more and more scrutiny for its environmental impact, such carbon intensive workflows are no longer acceptable. Sustai...

Using YouTube Tags Effectively: Best Practices for Video Creators

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YouTube holds the position as the second-largest search engine worldwide, while video content leads all digital formats in modern times. The way video production company services and creators perform on YouTube depends heavily on their command of proper YouTube SEO practices for reaching growth. Effective use of tags functions as an underrated yet potent optimization tool among many available techniques. This complete resource shows you how to strategically use YouTube tags to maximize video search discoverability and performance results. What Are YouTube Tags and Why Do They Matter? Your video requires YouTube tags consisting of descriptive keywords and phrases for the platform to identify its content meaning. The YouTube algorithm has advanced greatly, yet tags are essential for video organization and algorithm-based recommendation processes on the platform. Tags serve several vital functions: Content classification tags enable YouTube to determine the nature of what your video prese...

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