Video with a Conscience: Why Sustainability in Production Matters More Than Ever
In the modern day of a fast pace digital world, when content is king and competition is cut throat, video is a very valuable asset for businesses to get attention, talk about their brand values and connect with the consumers. The more video is demanded, the more environmental impact video production has. Today, many companies and agencies are starting to realize what some of them will find to be good ethics—good business. The future of video production is defined by green clients and cost saving efficiencies in the corporate world. The Carbon Cost of Creativity Large scale productions, like traditional video shoots, require travel, electricity, need to transport heavy gear, use of single use set materials, and catering waste. A single big budget production is enough to emit thousands of metric tons of CO₂, according to a TIME Magazine investigation. For industries under more and more scrutiny for its environmental impact, such carbon intensive workflows are no longer acceptable. Sustai...